In 2023 everyone that takes the time can build a website, sell stuff online, make videos. With AI anyone that learns prompting can produce art, write blog posts, even books and courses.
But are these digital assets doing anything for you business, brand or identity in the marketplace? Are they effective in selling your product, promoting your business or ideas or educating your audience?
Are the assets themselves of the quality required to not damage your credibility? Are you spending too long trying to do these things yourself instead of running your business?